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EINFACH

DIFFERENZIERT


Oder: Warum weniger mehr sein kann und warum Frugal
und Reverse Innovation im Vormarsch sind

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YOUTUBE VIDEO
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Vijay Govindarajan - Reverse Innovation
(TEDx: BigApple - TEDx Talks)

  ... FILM AB >

 

Navi Radjou: Creative problem-solving in the face of extreme limits

Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally. Peppering his talk with a wealth of examples of human ingenuity at work, Radjou also shares three principles for how we can all do more with less.
(TEDGlobal 2014)

 ... FILM AB >

 

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WEITERFÜHRENDE ARTIKEL
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  • Jugaad Innovation: How to Disrupt-it-Yourself

    As the global economic squeeze continues, major corporations are looking East - not just for new markets, but new inspiration. Enter jugaad: A 'frugal' form of innovation developed in India that is beginning to make its mark in companies like Philips and GE. We've extracted the core lessons every marketer should know.
    (THINK NEWSLETTER ... Dezember 2012).

    ... MEHR LESEN >

     
     
  • The Case for 'Reverse Innovation' Now
    By Vijay Govindarajan October 26, 2009
    (Bloomberg Business)

    ... MEHR LESEN >

     
  • Schumpeter: Cheap and cheerful: Frugal Innovation
    After some teething troubles, frugal innovation is on the rise
    Jan 24th 2015 | From the print edition
    (The Economist)

    ... MEHR LESEN >

     
  • Laggard Innovation
    Warum man „Nachzügler“ anders behandeln muss und weshalb
    das Motto „Weniger ist mehr“ ein ungeahntes Marktpotenzial zur Folge haben kann (IMP Innovative Management Partner)

    ... IMP PERSPECTIVES ARTIKEL LESEN >
     

 

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Vertiefen Sie sich in das Thema anhand unseres Abstracts, unserer Videos, weiterführenden Artikel und Buchtipps.

 

 

ABSTRACT

Perspectives Artikel
Einfach differenziert

 

... ABSTRACT
LESEN >

 

 

BUCHTIPPS

Warum weniger mehr sein kann

 

VIJAY GOVINDARAJAN UND CHRIS TRIMBLE
Reverse Innovation. Create far from home, win everywhere.
Boston: Harvard Business
School Press, 2012.

 

 

NAVI RADJOU, JAIDEEP PRABHU und SIMONE AHUJA
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth 1st (first) Edition 2012.

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