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BOOKS
 
Or bundled knowledge in book format
 

A SELECTION

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As a knowledge-based consulting firm we would like to present to you some book selections by IMP partners and consultants.
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»Enduring Success - What Top Companies do differently«

Bailom, F.; Matzler, K.; Tschemernjak, D.: Enduring Success - What Top Companies do differently. palgrave macmillan, 2007. EUR 24,90.

Why are some companies consistently successful, even in difficult conditions and when other companies are struggling.

The results of a large-scale international strategy research project – more than 1,100 companies from 10 nations – make it all clear. The structure and attraction of the industry play a minimal role. Success is much more often the result of internal factors that are well within the influence of management.

These factors include innovative expertise, core competencies, an entrepreneurial culture and a resolute orientation to the market. Ultimately, however, it is the mindset, values, way of thinking and the behavior of top management teams that form the foundation for sustainable success. Numerous examples show the methods for securing that success. Explore the central findings from the study.
Success is not decided in the marketplace, but inside the company itself.

   

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»The Innovators Dilemma«

Christensen, C. M.; Matzler K.; Friedrich von den Eichen, S.: The Innovators Dilemma - When New Technologies Cause Great Firms to Fail, Vahlen Verlag, 2011, EUR 29,80.
 

The award-winning bestseller "Innovator’s Dilemma” (Clayton Christensen, Kurt Matzler and Stephan Friedrich von den Eichen) shows us that leading companies most often fail because do nearly everything right. It sounds like a paradox. Yet traditional factors of success, such as focusing on customers, profit and growth, have proven not just hazardous but even life-threatening for companies facing disruptive innovations.
 

   

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»Strategic Management«

Mooradian, T.; Matzler, K.; Ring, L.: Strategic Marketing. Prentice Hall, 2011. EUR 35,00.

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, the professors Mooradian, Matzler and Ring provide students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

   

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